Boost Your Credibility And Attract Clients
Written by Ben Angel 2009, Topics: Build Credibility / George Bush / Attract Clients
When starting out in business, establishing credibility and getting your foot in the door go hand in hand.
So how can you speed this process up and make your mark in the Australian business community? Let's take a look!
1. Write An E-Book
The great thing about technology these days is that you can write a short book on a topic in your expertise to boost your credibility incredibly quickly.
Simple pull your thoughts together to write an e-book around 30 pages long that can be forwarded on to prospective clients and their colleagues completely free.
Within the e-book include links back to your website for further details on your products and services.
2. Add A Blog To Your Website
By adding short journal entries in your blog on a regular basis, you will soon gather a following after a consistent stint at doing so. Write about topics that are close to your heart and relevant to your business and always encourage people to add comments and ask questions as much as possible.
3. Get A Speaking Gig
There are tonnes of business networking events and business seminars around Melbourne and Australia, to get a speaking gig start by approaching the smaller groups and asking if you could come to one of their events and give a short 15 minute talk on a topic of your expertise and relevant to their client base.
They will not always say yes, but it is a matter of being consistently in their face and building credibility and trust in their eyes until they do. After a while they will come to you.
4. Be Seen
Get out from behind that desk of yours and attend as many business networking events, seminars, business expos, trade shows as possible. Participate in online business forums, post comments on the popular business blogs and meet with lots of other business owners in the early days to be scene and spoken about.
If you are not in front of your potential clients then you are most likely not in their thoughts. After a while you will keep bumping into them and when it comes time to purchase, you will be the first person they think of because the loyalty will lay with you.
Ben Angel is the author of the brand new controversial book, ‘Sleeping Your Way to The Top in Business – The Ultimate Guide to Attracting & Seducing More Customers.’ Click here to grab your copy...
Posted by Ben Angel on 12th November, 2009 | Comments (6) | Trackbacks
Tags: public speaker melbourne, professional speaker melbourne, motivational speaker, marketing for business consultants, marketing tips
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How do I find the time?
Hey Ben, the tips are great but how do I find time to do all of this?
Sarah
Posted on 20 December, 2009 by Sarah
Just Do It!
Hi Sarah, unfortunately it is simply a matter of being incredibly self-disciplined.
I personally work with a cooks timer on my desk and keep track of each activity I do. Otherwise the time blows out and you get nothing done.
It takes quite a while to get in the habit of being this strict with your activities but believe me it does pay off.
Ben Angel :)
Posted on 20 December, 2009 by Ben Angel
what should I write on?
Hey Ben, what should I write on for my ebook. If I'm going to spend the time working on it I want to do it right from the start.
Thanks B.
M
Posted on 20 December, 2009 by Mark
What are you good at?
Hi Mark,
Great question. Write about whatever you are amazingly good at.
If it is marketing, focus an e-book around all of the marketing mistakes business owners make.
Be incredibly specific and aim it at your niche.
Also, go for topics that others aren't covering because no one is willing to be honest about them.
That always hits a home run.
Ben
Posted on 20 December, 2009 by Ben Angel
I'm afraid of the whole public speaking thing...
Hi Ben,
I have to admit public speaking scares me to death. Any ideas/tips on how to get over it?
Thanks,
Adrian
p.s. I loved your book, it had me in stitches...
Posted on 20 December, 2009 by Adrian Polack
Public speaking tips
Hi Adrian,
I'd recommend checking out my book, page 225 - 226. Its got one of my best tips for getting over the fear of public speaking. It works an absolute treat but more than that it's a great prep tool.
Ben :)
P.S. let me know how you go.
Posted on 20 December, 2009 by Ben Angel
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