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Keeping Your Cool - The Key to a Successful Personal Brand

The famous Elton John Lilly Allen public spat. Can your personal brand get away with that? Unless you're ultra famous and it could boost your credibility in front of a particular demographic then I think not. It certainly didn't damage Lilly Allen's career but yours it could!

My flight was delayed 3 hours from Adelaide to Melbourne and a tele-seminar that I had scheduled to conduct that same night at 8pm encountered technical difficulties and had to be cancelled.

Oh yeah, I also lost my ticket to get out of the long-term car park and had to convince the guy in the tiny white box that I had only parked there 7 days prior so as not to be charged the maximum amount! Probably one billion dollars knowing Melbourne car parking...

Have you ever experienced this, a day that just seems to unravel right in front of your own eyes? Of course you have. You wouldn't be human if you hadn't.

The question is do we really need to stress out about it and crack an Elton John designer styled hissy fit!?

Probably not (unless you're a drama queen of course then that’s part of your identity!)...

Unfortunately in my case all of these things were out of my circle of influence. I could get upset but really what would that have achieved. Being in the events and professional speaking business losing your cool is a no go zone especially when on stage.

In my case, usually when something goes wrong it is in front of others and the damage that can be caused by becoming anxious, angry and even infuriated in front of others (even not obviously) can completely ruin customer relationships and accounts.

Next time something disastrous goes wrong, sit back and ask yourself what can I really do here? Is it within my circle of influence, if yes then what are my steps to rectify it, if no then what are my steps to smooth things over with my client base?

And of course, the ultimate PR spin, how can I turn this into a win for my clients and colleagues?

Avoid at All Costs Losing Your Cool Online...

Avoid having an online tirade via facebook, twitter or even youtube.

Make comment and be real but always ask yourself the following questions; what will people think of me if I post this comment?

Will they think that you are quick to anger and that if they work with you in the future you could lose your cool over some smaller incident?

Social media means that you are your own publicist. You must control and influence public opinion as much as possible to achieve your desired outcomes in personal branding. Treat yourself as a third party and take a true outsiders view at any over reactions in front of those that you are attempting to build an influential personal brand in front of.

At the end of the day when everything goes wrong is it really as bad as what you think it is or do you feel obliged to get upset about it? There’s some food for thought.

For more tips on personal branding, purchase your copy of my new book, ‘Sleeping Your Way to The Top in Business – The Ultimate Guide to Attracting & Seducing More Customers,’ it’s the ultimate marketing hand guide.

Posted by Ben Angel on 14th December, 2009 | Comments | Trackbacks
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