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I Bet I can find 1,000,000 people that hate George Bush!

George Bush, man or monkey? According to a group established on Facebook, more monkey than man!

The consumer uprising has begun according to Ben Angel, author of the new controversial book, ‘Sleeping Your Way to The Top in Business – The Ultimate Guide to Attracting & Seducing More Customers.’ 

Angel says, “Have you noticed all the power-shifting going on lately? Nowadays it’s the consumers rather than the companies dictating the rules of engagement and driving the trends.” 

Ben’s message is clear, “Customers are flocking to Facebook and Twitter to vent their frustration and help others avoid making the same mistakes they have. The window for a second chance is quickly closing for companies who ignore customer dissatisfaction at their peril, also for political leaders who fail to make the grade.”

“It is crucial for all businesses large and small to authentically manage their tangible deliverables and online reputations or else face potential customer annihilation. The consumer uprising has begun.” 

The opening of Angel’s book discusses the proliferation of special-interest groups being established online, some of which gain traction and popularity at an astonishing rate. 

 “Take George Bush. I think we’re all well aware of his lack of popularity but even more so since the group, “I bet I can find 1,000,000 people who dislike George Bush!” on Facebook was established in recent times. Sitting at in excess of 1.3million members at the time of writing, I think of this as the online alternative for people who can’t get close enough to throw a shoe at him!) Angel goes onto say. 

But it doesn’t just stop at individual brands being bagged online. Some of the world’s most recognisable brands have been targeted, even on their own Facebook fan pages. Angels say’s, “Hungry Jack’s fan group has over 20,000 subscribed to it. A little over six months ago fans gained searing insights from an ex-employee who decided to share the secret mayonnaise ingredient. It wasn’t mustard!” 

It looks as though we each have a proverbial social media knife held to our throats and it isn’t only aimed at our professional brands but also our personal. No one can escape it, not even Tiger Woods! “Everything is being recorded today and reported on Twitter in a nanosecond. Do not underestimate the power of word of mouth.” Angel says. 

Ben’s suggestion, “Watch your online profile like a hawk. At the end of the day you can’t do a hell of a lot if an individual has it out for you or your organisation, but you can turn a negative into a positive by making changes to customer policy or even addressing in more detail how your organisation manages disgruntled customers and employees. But be warned, we haven’t seen anything yet. Media monitors will become an essential part of most business in the not so distant future.” Angel says.

Ben's book is available for purchase exclusively through www.benangel.com.au

Posted by Ben Angel on 27th December, 2009 | Comments | Trackbacks
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