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Hungry Jacks Secret Recipe Exposed on Facebook by Ex-Employee

The secret to the Hungry Jack’s mayonnaise might not be what you think. The recipe was exposed by an ex-employee on the companies fan group page via Facebook only a matter of months ago. “It will certainly make you think twice about asking for extra mayonnaise or any at all for that matter.” Ben Angel author of the new controversial book, Sleeping Your Way to The Top in Business says. 

According to Angel this is only just the beginning of the ‘unsurprising consumer uprising.’ “Have you noticed all the power-shifting going on lately? Nowadays it’s the consumers rather than the companies dictating the rules of engagement and driving the trends and now even exposing the secrets.” Angel says. 

Ben’s message is clear, “Customers are flocking to Facebook and Twitter to vent their frustration and help others avoid making the same mistakes they have. The window for a second chance is quickly closing for companies who ignore customer dissatisfaction at their peril. They may also want to keep one eye open on their so called ‘secret’ recipes that could possibly make anyone want to hurl in horror if uncovered.” 

“It is crucial for all businesses large and small to authentically manage their tangible deliverables and online reputations or else face potential customer annihilation. The consumer uprising has begun.” 

The opening of Angel’s book discusses the proliferation of special-interest groups being established online, some of which gain traction and popularity at an astonishing rate. 

 “Take George Bush. I think we’re all aware of his lack of popularity but even more so since the group, “I bet I can find 1,000,000 people who dislike George Bush!” on Facebook was established in recent times. Sitting at in excess of 1.3million members at the time of writing, I think of this as the online alternative for people who can’t get close enough to throw a shoe at him!” Angel goes onto say. 

But it doesn’t just stop at individual brands being bagged online. Personal brands are also being attacked, including but not limited to ex CEO Sol Trujilo of Telstra.  No one can escape it, not even Tiger Woods. 

Ben’s suggestion, “Watch your online profile like a hawk. At the end of the day you can’t do a hell of a lot if an individual has it out for you or your organisation but you can turn the negative into a positive by making changes to customer policy or even addressing in more detail how your organisation manages disgruntled customers and employees. But be warned, we haven’t seen anything yet. Media monitors will be an essential part of business in the not so distant future.” 

Ben’s book “Sleeping Your Way to The Top in Business” is available exclusively through his website www.benangel.com.au For media enquiries contact Ben directly at ben@benangel.com.au

Posted by Press Release on 28th December, 2009 | Comments | Trackbacks
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