How To Get 784 Hot NEW Prospects On Your Database Within 24hrs

It was the best 30th Birthday present I could have ever asked for.     

The same night as I launched my second book, 'Bigger, Better, Harder, FASTER!' over 784 people opted into our database. You could say I was just more than a little excited (massive understatement).     

Attracting the ‘right’ kind of attention and buzz around your business is the key to driving conversion rates through the roof. The biggest asset any business has is their database and ability to market to it on a consistent and profitable basis.

Without a solid list of prospects that you are regularly exposing yourself to, sales will continue to lag and you will fail to generate the traction needed to push your business through its current plateau.


Become Irresistible & Grow Your List

Unfortunately most businesses fall flat when it comes to compelling prospects to join their database list, let’s face it the thought of signing up to get bombarded with promotional emails from companies vying for our attention and dollar isn’t exactly compelling. New strategies must be developed to become more ‘seductive’ to your target market.

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Cut Through The Clutter & Reach Hundreds of NEW Prospects Overnight

So, just what is the ‘secret’ to getting hundreds, even thousands of new leads to opt into your database and cut through the clutter in your industry?

Here it is… 

Read very, very closely (okay, that was too close!), as I’m giving you insight into strategies I typically reserve for my a-list clients.

This is my unique 5 step process to generating an abundance of new clients for your business, quite literally overnight when you do your homework and follow the process.


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STEP #1: Irresistible Offer

To attract these kind of numbers to your list, you will need to come up with an irresistible offer that drives prospects to opt-in and want to find out more. This could be a complimentary e-book, report or audio.

Don’t be stingy and give content that is of little value. This turns you into just another ‘me too’ internet marketer / business owner utilizing the same strategy without demonstrating any depth of knowledge.

Information marketing exists to educate your prospects not only on how they can ‘solve’ their challenge or ‘reach’ their goal - it exists so you can establish credibility in the marketplace, boost trust and increase conversion rates.

Share your best content to create buzz and attract new leads. This will truly set you apart from the others whose depth of knowledge is shallower than your frying pan.
  
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STEP #2: Landing Page

Secondly, you will need an opt-in landing page that people will be directed to, to leave their details. Keep it clear and simple and always state benefits up front of what they will receive and what kind of impact it will have on them. As with any landing page, there is a structure and a process you must follow to make it effective and drive people to take action.

Test and measure it to trial its effectiveness before taking a huge risk and going out to mass markets with it.
  
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STEP #3: Email Campaign    

The third step is to craft an email campaign that can be forwarded on not only to your own database but through affiliate partners to their lists.

Word of Warning:

Never and I mean never send out untested marketing copy through a large affiliate partner without first testing it on your own database to check its effectiveness. You may only get one shot at being exposed to such a large list of prospects. All checks must be in place prior to hitting ‘send’ on the campaign, i.e. compelling headline, specific calls to action and copy that seduces them to click on your link and share their details with you.

Split test headlines and check how successful they are on getting clickthrough’s back to your website before going out on a larger scale, just as you will need to do when testing your landing page copy.


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STEP #4: Affiliate Partner

To generate these kinds of opt-ins or even larger, you will need affiliate partners that are willing to promote your ‘irresistible’ offer. Be clear on the benefits for them, i.e. do they make any commission from sales that come from the new leads as a result. Get an agreement in place so everyone knows exactly where they stand and what’s in it for them.

Affiliate partners will also expect solid affiliate tracking so they ‘know’ the commissions if any will be credited back to them.

Seek affiliate partners that have access to your target market en masse. Allow a solid 6-12 months of courting affiliates to get them onboard and excited about the campaign, especially if you are an unknown within your industry (in some cases even if you are known).

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STEP #5: Credibility

This sounds all great and easy, and it can be but only when you have the key credibility factors put in place to convince others to promote you to their databases. Without this, unfortunately you don’t have a campaign and will need to seek other avenues until you do.

Work hard at building your reputation by developing an influential personal brand by way of producing and distributing quality content (articles / audio programs / speaking engagements), working with influential clients and obtaining critical media exposure. Vital factors in influencing those that can provide you access to not only tens of thousands, but potentially hundreds of thousands of hot new prospects.

People guard their lists more ferociously than they protect their children – after all, for many it has taken them numbers of years and thousands of dollars to build such lucrative databases. They certainly aren’t going to expose someone to their list who doesn’t have the goods, won’t stick around for long nor build solid and ongoing relationships with them.

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Develop a Sound Strategy & Go For Growth

Thankfully, when you pull all of the key criteria above together and it does work, it can work MASSIVELY well and catapult your business into another phase of growth.

The trick is to remain persistent, focused and committed to reaching more prospects in a more cost effective manner and just who knows, one strategy like this could yield you thousands of new leads per year. 

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Would you like to boost your profile, decode the 'x' factor and unlock the secret to TRUE influence ? 

That’s what Ben Angel’s brand new book, “Bigger, Better, Harder, FASTER! Sleeping Your Way to The Top,” is all about. Containing over 50+ scientific studies on human behaviour and a highly 'revealing,' entertaining and inspirational personal journey, SYWTTT will show you how you can; achieve more in 30 days than in 3 months, decode the 'x' factor, discover secrets to instant influence and find the moment when everything 'CLICKS' and falls into place for you!

CLICK HERE TO ORDER YOUR COPY NOW! Plus, order today and receive a bonus gift worth $397 – for a limited time only! 

Posted by Ben Angel - Personal Branding on 14th July, 2011 | Comments | Trackbacks
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