Boost Your Profile & Your Profits


7 Proven Ways to Make More Sales...& FAST!


personal branding, how to build a personal brand, personal branding tips, personal branding techniques
Everybody wants it.   

They get excited just thinking about it.

More sales that is!

They drool over it imagining just what it would be like to make more sales and increase conversion rates with ease, they just don’t know how.

Generating a direct response from your marketing campaigns needs to take priority when customers / clients are far and few between.

Creating a compelling offer is at the heart of driving sales through any marketing plateau and can catapult a business into its next phase of growth with ease – the trick is in knowing which steps to take.
      

Let me show you my top 7 favourite ways to make more sales…& FAST by creating a compelling offer.

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OFFER #1: Free Trial
Rid your customers the fear of ‘buyers remorse’ by offering a free trial without obligation for a defined period of time. This removes risk and helps to overcome reluctance.
      
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OFFER #2: Limited Time
Scarcity is the marketer’s secret weapon. Limit your offer for a set number of individuals or time period to drive people to purchase sooner rather than having them sit on a decision indefinitely.
      
.....................................................................................................................................

OFFER #3: Money Back Guarantee
If your offer really is as good as you say it is, put your money where your mouth is. This will increase your attention to detail and level of service significantly and set you apart from the rest. Not only that, but if your solution is fantastic you won’t have to worry about giving anyone a refund.

.....................................................................................................................................      

OFFER #4: Introductory Offer
You may offer a special price when a product is first released to attract buy-in and generate buzz but you must give a reason for it or it devalues your product / service, i.e. brand new product / service.

..................................................................................................................................... 

OFFER #5: Free Gift
This is the alternative to reducing your price. Everyone loves a free gift with purchase. Send their taste buds into overdrive by offering them a bonus that’s just as good as the actual product / service itself and watch them dive for their credit card.

.....................................................................................................................................      

OFFER #6: Quantity Discount
This is one of my favourites, especially when it comes to selling products in bulk. Throw in some bonuses with this baby and set a time limit and people will be falling over themselves to take it up. The great thing about bulk sales is that it spreads word of mouth rapidly and reduces the amount of effort required to make ‘many’ sales worth a little from hundreds compared to a ‘lot’ of sales worth a little from one person. Guess which one is a hell of a lot easier!

.....................................................................................................................................      

OFFER #7: Price Increase Announcement
If your prices are going up, announce them ahead of time so people can take advantage of the current price point or face missing out, i.e. scarcity principle again.

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The secret behind the success of each offer is the psychological processes that the prospect goes through when making their decision to buy.

Make it easier for them to purchase by establishing trust and credibility with consistent communication, i.e. social media or a regular newsletter prior to making your offer. Or, quite frankly, it will be like your trying to sleep with someone on the first date.  

At least court them before you shock them with your ‘potentially’ unwanted advances. Give them time to warm to you or you really are applying the principle of ‘interruption marketing’ and no one likes to be interrupted unless it’s by a pleasant surprise.  

, if you would love to learn even more step-by-step strategies for growing your profile, attracting publicity and boosting your profits to out-shine and out-sell your competition, click here now to register for my next'Profile, Publicity & Profits' 1 Day Intensive... (tickets are selling fast) go here now!

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Posted by Ben Angel on 27th July, 2011 | Comments | Trackbacks
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