Boost Your Profile & Your Profits

Why Your Personal Brand Can Get You On TV Faster Than Your Press Release!

If I were to hold up two pictures, one of you and one of your competitor, who do you believe would get on TV for being an expert in their field first? 

Is it you?

Or, did you just potentially cost yourself tens of thousands of dollars worth in free media coverage?

As you and I both know, obtaining much coveted media exposure can be the ‘CATALYST’ for attracting more leads, converting more clients and generating more profits.    

It is an INSTANT injection of credibility that can transform your business into a money making machine.

If you’re struggling with getting yourself or your spokesperson featured on television or in any media for that matter, your problem isn’t necessarily one of having a ‘newsworthy’ story.

What you need is a ‘newsworthy’ personal brand that get’s the media to bypass your press release and engage with you directly… simply because you are just what the doctor ordered for their audiences needs and interests.


Here are three tips you can use to get yourself on television faster than your press release ever could… without all of the extra hard work of chasing producers. 



1. Package ‘YOURSELF’ Up Visually

I know, I know. Looks don’t matter! Right!?

Wrong!

You see countless studies have shown that our subconscious mind literally seeks to find a fit between the way that we look and the role that we play in our lives (see page 199 of my latest book, 'The New Science of What Makes Us Click’ to discover why the visual aspect of your personal brand isn't just about vanity... it's about survival, profits, publicity and INSTANT INFLUENCE.) 

If there is a mismatch - our ability to influence others has literally been washed down the drain and with it potentially tens of thousands of dollars worth in sales, especially when a visual medium such as television is concerned.  

It’s a beautiful notion that we don’t get judged on the way that we look, however you and I both know that this won’t pay our bills at the end of the day. Our subconscious mind is automatically programmed to stereotype others to prevent it from collapsing in on itself due to the one million plus bits of information coming in at any given second.

Spend time developing a ‘visually’ appealing personal brand that looks like you actually ‘do what you do for a living.’ You’ll begin to notice how others instantly perceive you as an expert and are willing to pay more for your products and services literally in some cases… overnight!

With this shift in perception you will also notice an automatic shift in your ability to close more deals and make more sales. 



2. Make ‘YOURSELF’ Newsworthy by Sharing a Compelling Story

There are billion dollar industries that have been established on story telling alone, such as; music, art, film and books. The successful ones weave powerful visual images of where the character came from and the journey they undertook to achieve their outcome.  

It is captivating when done well and gets the audience member invested in you, your brand and your products and services.

Strong and newsworthy personal brands share a compelling story that captures the interest of producers and mass markets. It is very rare that producers will just purely feature a product or service - unless it is revolutionary or there is a strong story attached to it that’s relevant to the audience’s interests.

To get around this, put forward your own story of how ‘you’ created your product / service to make it more intriguing.

This will not only capture the producers attention, it will capture the hearts, minds and wallets of your potential customers. 



3. Successful Online Marketing of Your Personal Brand

The first place a producer or a journalist goes to find out more information about you is your website or your Facebook page.

Look at the overall branding of your business and assess it against your competitors that seem to time after time get featured on television where you may have previously failed.

I can assure you that there will be significant differences in style, look and feel of each personal brand. After all, a competitor can copy all of your strategies, but they can never copy the ‘ESSENCE’ of who you truly are – as long as you express this essence clearly to your target audience. 



The Checklist for Creating a Compelling Personal Brand That Gets on Television

Imagine how much easier it would be to get media coverage whenever you want – if you had thousands of prospective buyers watching you on television or reading about you in the papers.

Think how easy it would be for you to convert prospects to high paying, ongoing clients.

To begin with, you should know that there are vital steps you must take.

While there’s some work involved with creating and fine-tuning a marketable personal brand, the steps are fairly simple.  


1.       Define your ‘personal brands’ core message – much like you would a company’s. Does it hit all of the psychological triggers that establish credibility? ; 

2.      Identify how you are different to that of your competitors;

3.      Outline the story you will take to market to engage your audience (Note: do not exaggerate or make your story up – you will get found out. Have integrity and your audience will connect with you like no other.)

4.      Style yourself to reflect what you do in your industry for INSTANT INFLUENCE and desirability;

5.      Invest in developing a professional designed logo and website that establishes INSTANT CREDIBILITY and gets people to buy your products and services;

6.      Put marketing systems in place so you can benefit from the leads that you generate from the new found media exposure you will obtain due to the implementation of these CRITICAL activities.



Why You Will Get Featured on Television

At the end of the day press releases are phenomenal tools at obtaining the attention of producers and media alike.

However, this comes with a massive ‘BUT.’

If your personal brand does not paint you as an expert in your field, position you as more credible than your competitor and make you look like you know what you’re talking about, you’ve just wasted precious resources chasing media coverage that was never going to convert to mass exposure or sales at the end of the day any way.

Spend time cultivating a compelling personal brand that get’s the media knocking on your door first, then go about sending out your press releases.

Trust me when I say that you’ll be hugely grateful for the extra income and exposure you will generate by taking this one highly critical step in marketing yourself as the ‘authority within your field’ to dominate your industry.      



One Day With Me Can Quickly Get Your Personal Brand Positioned for Television & Mass Media

If you need help developing a compelling profitable personal brand, and you’re an author, speaker, consultant or entrepreneur, check out the details for my 'Profile, Publicity & Profits' 1 Day Intensive’ coming to an Australian capital city near you in February 2012.

For a low entry fee of just $97 (normally $997 and only valid to the first 40 registrations in each State), I’ll show you exactly how to create a highly profitable personal brand within just weeks and earn thousands of dollars from high paid speaking engagements, product sales and consulting…

…and even reveal to you how I got an author and speaker on Channel 10’s morning show not once but three times, generated an extra $105,000 for a service based business that was NEW to the country – and how I helped land an author a top 10 bestselling book, plus countless HIGH PAID speaking engagements.

Go here now to check out the details and see when I’ll be in your State next…   

See you there and take care in the meantime. 

P.S. Here are the details for the national tour. Remember, act fast! These tickets will go quickly! 

Posted by Ben Angel on 4th January, 2012 | Comments | Trackbacks
Tags: personal brand, Personal branding

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