Boost Your Profile & Your Profits

How to Get 2,700 New Leads In Just Days Not Months

As entrepreneurs, we’re familiar with the struggle it can sometimes be to generate qualified leads on a regular basis without it costing us a complete fortune. 

And while most entrepreneurs have some basic systems in place, unfortunately that’s often where it ends.

Sporadic marketing attempts… outdated branding… lack of a solid marketing strategy… emergency cash flow attempts… these are the results of key factors that all too often go completely neglected.

Yet branding, sales and a solid marketing plan is what actually brings the cash flow into the business and allows you to do what you love doing on a daily basis.

Wouldn’t it be a relief to know that you have a planned process for generating copious amounts of qualified leads at the click of a button to help build your profile, get you publicity and more importantly… generate some serious profits?

Well, that’s why I’m here, to help you and be your support person. 



Today, I want to help you generate 1000's of new leads

For most entrepreneurs, generating new leads is their top priority, which is why I discussed “Why Your Personal Brand Will Get You on TV Faster Than Your Press Release!” in the first article of the series to celebrate my upcoming Australian national, 'Profile, Publicity & Profits - Learn to Out-Shine & Out-Sell Your Competition' tour - coming to a city near you in February 2012. 

For details go here now before it's too late... 

Because let’s face facts... 

Media is one of the fastest ways to generate leads and establish yourself as a credible authority within your industry.

But what do you do in between media coverage… you do this; 



Your Lead Generation Process: Bringing In The Prospects That Buy More, More Often

Let’s kick this week’s lesson off by honing in on bringing more prospects into your business on a consistent and regular basis.

Why?

Because there is nothing more rewarding than knowing that you are generating more leads, more clients and more profits than your previous year in business, right!?  



1.     Define Your Opt-In Process

Whether you are an author, speaker, consultant or entrepreneur, you require a solid ‘opt-in’ process that fills your lead funnel full of prospective clients on not just a monthly but a daily basis.

Create a compelling giveaway that get’s prospects scrambling to opt-in via your website or even directly via Facebook. An article or a poorly written e-book will not achieve this.

Giveaway some of your best content to seduce prospective customers into finding more about who you are and how you can assist them with their core challenges.

Most entrepreneurs make the mistake of giving away scraps of their best material. This does nothing to instill trust and demonstrate that you know more than the average Joe down the road from you.

Prove your credibility by way of quality content and you’ll find prospects flicking open their wallets to pay you faster than you can say….

Spend time in establishing the systems and processes that make lead generation for you an automated process and allows you to make sales while you sleep. 

This will also allow you to focus on other key areas of conversion in your business and enable you to boost your sales dramatically. 



2.     List The Marketing Channels You Can Market Direct to at a Reasonable Price

Any opt-in process is rendered worthless if there is no traffic being directed to it.

And even worse, zero prospects mean zero sales for you!

Define the various marketing channels that you can market direct to prospective customers at a reasonable price. We have a rule that with any direct email marketing campaigns that we run, we will not pay more than $1 per lead. This will change however based on your customer profile. Our most recent campaign yielded over 2,700 leads for under $2k.

And of course, if you would love to learn more about the 'OTHER' critical factors that come into play to achieve such an astounding result, go here now.

Create your list of prospective databases that are highly qualified and targeted so that you can market directly to them at a reasonable rate. Then once you've gathered that data, go ahead mapping out a complete marketing schedule for the months ahead.

You will promote your opt-in offer direct to these databases to achieve immediate results and instant cash flow.

Just imagine how healthier your bank balance will look once you have your lead generation system and business model in place and ticking over nicely.


3.     Create Compelling Copy

Copy will make or break your lead generation campaign – there is no doubt about that.

Your offer maybe incredibly compelling, however if it is not effectively communicated… who is going to know about it let alone opt-in for what you have on offer!? 

This will cause you to lose out on sales and precious revenue, yet alone the time cost involved in setting the business back potentially by months. 

Essentials of great copy include;

·       Strong calls to action;

·       Hypnotic language that influencers the prospect to buy;

·       Credibility factors that influence them to choose you over your competitor;

·       Drives them to ‘act’ in the moment and opt-in immediately;

The best test of any copy is to send out a campaign to just a segment of your database. If you do not get a result within a couple of hours – it’s bombed. If you get an immediate response, you’re on the right track.  

Now, your task is to fine-tune this existing copy and test it again and again until you increase your response rate and can successfully estimate future responses to your marketing activities. 

Focus on your copywriting skills and you will notice a massive difference to the number of leads you generate in your business on a daily basis and the rate in which your conversions increase. 



This Weeks Task For Generating 1000’s of Qualified Leads For Your Business 

To get started, map out the psychological drivers that influence your prospects to opt-in and engage with your business on an a4 piece of paper.

Once you have done this, outline what it is exactly that you believe your prospects will want to opt-in for that is so compelling, that they will share it with all of their friends on Facebook.

And of course, if you need assistance in how to create a compelling offer that’s easy to execute and will generate you thousands of leads for next to nothing, click below to read about my new upcoming national ‘Profile, Publicity & Profits – Learn to Out-Shine & Out-Sell Your Competition’ 1 Day Intensive coming to an Australian capital city near you in February 2012.

Click here for details.

In this 8 hour workshop I will show you how you can create a Facebook campaign on Monday morning and have it generating 1000’s of leads by Friday…

And for those of you that are authors, speakers and consultants… I’ll even reveal how to be booked solid with appointments during slow months and move your products when everyone has stopped buying in an economic downturn.

Click here for details.

Until next time, 

P.S. Here are the details for the national tour. Remember, act fast! These tickets will go quickly! 

Posted by Ben Angel on 8th January, 2012 | Comments | Trackbacks
Tags: small business marketing, business marketing, marketing strategy

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