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Surprise 101: The Art of Surprising Your Prospects into Buying

Oprah has the art of surprise in the bag - let's give away a car shall we!

Do you remember the last time you were really surprised by something?  Maybe you dropped what you were doing the moment your adrenalin got pumping; maybe you rushed to the television set, radio or computer screen; maybe you screamed at the top of your lungs and then panted heavily, your hands on your chest to calm yourself down.  However it played out, chances are it caused you to tell other people about what just happened.

The art of surprise is like that.  It's a highly specialised way of spreading word of mouth, especially when it comes to drawing attention to your personal brand.  Whatever comes out of your mouth (within reason) has the ability to put people to sleep or to surprise and engage them within your thoughts, words and shared experiences.

So what does it MEAN to be taken by SURPRISE?

Surprise occurs when a situation disrupts the norm. It not only challenges the habitual way of thinking but more importantly it indicates to individuals that the information they are about to receive will be new and useful;

By surprising your consumers you ignite an instant curiosity they will need to satisfy by finding out more about you and your business.

Surprise can be achieved in a business context in similar fashion: for example, you can drip-feed your prospects short sharp pieces of information leading up to a new product or service launch, providing free and exceptional information around your speciality or simply by shocking them by providing phenomenal service with strong guarantees.

Whichever way you choose to do it, you must ensure you follow through on any surprise by delivering the goods.  Tricking people into paying attention and then not providing them with depth or context will always do more brand harm than good and should be avoided at all costs.  

What can you do today to surprise your existing clients or target market?

If the idea of 'Surprise Marketing' intrigues you' intrigues you, grab your copy of Ben's new book, "Sleeping Your Way to The Top in Business – The Ultimate Guide to Attracting & Seducing More Customers” and find out how you can easily apply it in a simple step-by-step manner to attract & seduce new customers TODAY!

Posted by Ben Angel - Personal Branding on 2nd July, 2010 | Comments | Trackbacks
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