Boost Your Profile & Your Profits

Sweet Spot Seduction: How Word-of-Mouth Marketing Really Works

Have you found your customers SWEET SPOT? If not, here it is!

Human interactions can be rich on many levels, yet surprisingly few businesses effectively apply their knowledge of this on a daily basis to generate discussion or word-of-mouth benefits.  The ones out there who do realise that modern business is about going above and beyond the call of duty are the ones who prosper.  And so the question is: do YOU really know how to find your prospects' sweet spot?

The ability to powerfully shift an individual from one emotional state to another is an influential business tool well worth developing.  Imagine being able to shift your customers from a neutral or flat-lined state into one of optimism or energy: wouldn't that be a great association for them to have with your brand?  It's positive experiences like this which are the catalyst for customer conversations 'going viral' and taking on a (cyber-)
life of their own.

We exhibit this behaviour every day in our personal lives.  Take dating for example.  After you have a first date with someone, they may or may not call you back based on the quality of emotional and energetic exchange that occurred.  For example:

• positive exchange    =  call back
• neutral exchange     =  unlikely to call back (unless they're desperate)
• negative exchange   =  restraining order!

The same principles apply when dealing with your customers: they too are all about the emotional quality and content of their interactions with you and your business.  So if people aren't responding to your emails, there's no need to waste time wondering why, you've failed to shift them emotionally and energetically.
 

What can you do to step up your game and energy levels?

If the idea of 'Emotional and Energetic Engagement' intrigues you, grab your copy of Ben's new book, "Sleeping Your Way to The Top in Business – The Ultimate Guide to Attracting & Seducing More Customers” and find out how you can easily apply it in a simple step-by-step manner to attract & seduce new
customers TODAY!

Posted by Ben Angel - Personal Branding on 2nd July, 2010 | Comments | Trackbacks
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