Boost Your Profile & Your Profits

The Most Important Marketing Tip EVER: Social Proof Your Marketing Already

Gordon Ramsay understand and applies the art of social proof more than anyone else.

Picture this: You're overseas in the heart of a busy shopping district.  All of a sudden you see a crowd of people gathering around a store.  You can't see into the store or even its name, but you can see that something interesting enough to draw a crowd is happening in and around it.  Your curiosity gets the best of you and you soon find yourself heading over, drawn deeper and deeper into the excitement and intense atmosphere of urgency.  

What is driving you to this place?  What is piquing your curiosity? 

The same thing that drives you to do many other things: 'social proof'.

Social proof provides evidence to individuals as to whether or not to make a purchase, attend an event or visit a website;

It's also the reason why most of us will only ever eat at a busy restaurant because we assume that if it's busy and popular then chances are it tastes good.

You can social proof your marketing by ensuring that;

• Your top testimonials are on front display, testimonials that demonstrate specific client results will always achieve greater influence than ones written with broad brushstrokes.

• On top of that, plug in social media platforms such as Facebook, Twitter and Youtube to your websites and utilise social proof via pictures and imagery of thrilled clients and happy staff.
  

If you have a strong lead stream coming into your business yet you're still failing to convert them to clients - it may just be that you're lacking social proof.

Social proof is often precisely the catalyst required to increase traffic to your website and convert leads. When this proof does not exist it fails to coerce enough individuals to make a purchase or engage.
 

What can you do today to social proof your marketing?

If the idea of 'Emotional and Energetic Engagement' intrigues you, grab your copy of Ben's new book, "Sleeping Your Way to The Top in Business – The Ultimate Guide to Attracting & Seducing More Customers” and find out how you can easily apply it in a simple step-by-step manner to attract & seduce new customers TODAY!

Posted by Ben Angel - Personal Branding on 2nd July, 2010 | Comments | Trackbacks
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