BRAND BLOCK #1: I'm judging my Business based upon what others in my industry are doing

In school this would have been called cheating. In business it means you're cheating yourself, your industry and your customers. People deserve innovation, not cowardice so do some legwork & use your brainpower to create a NEW angle and represent a fresh new perspective on an old problem. Customers consume service providers like they consume the media - how is your business newsworthy enough to attract their attention and lure them in to make a purchase?

BRAND BLOCK #2: I'm holding myself back by being stubborn

Get out of your own way! You must be willing to let go of old ideas about how to do business as they become outdated so that your hands can be free to pick up the new ones and really run with them!

Unfettered creative brainstorming with your team can produce GOLD and should be encouraged. Every great idea was once a seed in someone's mind; allow them to grow or miss the fruit! As we travel along our business journey we collect certain beliefs and ways on how things 'should' be done. Understand how to differentiate a 'limiting decision' and a missed opportunity. They tend to come disguised in the same package and could cost you thousands if you get the two mixed up.

BRAND BLOCK #4: I don't like attracting attention and am afraid to rock the boat

Quit your whining, bitch! Ruffling feathers is the ONLY way you’re going to find new ways to fly! Imagine delivering OUTSTANDING goods & services that stir up your competitors as well as a media storm: that’s liquid GOLD! Learn to love attracting that attention or you will get lost in the crowd.

Everyone needs to learn how to become a compelling self promoter – no one else is going to toot your horn because no one else knows that you exist! Until they do, it’s up to you my dear friend then you can let the crowd takeover.

BRAND BLOCK #6: I'd rather be LIKED than be effective

BRAND BLOCK #7: I KNOW I'm way more interesting than YOU or them or anybody else.

If you're having trouble attracting clients, you're just not that interesting or remarkable and neither is your business. I suggest you watch, 'What Women Really Want' with Mel Gibson & apply the insights to your
most challenging clients! I find the female of the species especially confusing. They're emotional creatures who require heaps of attentive pampering (& my mother still wonders why I'm gay?!)

At the end of the day there is what you KNOW you KNOW (how to ride a bike), what you KNOW you DON'T know (how to split an atom in your kitchen) & everything unknown that you don't even know that you don't even know! (this last section is the BIGGEST by the way).

So the moment you decide you 'know enough' is the moment you surrender control & find yourself in life's passenger seat instead of behind the wheel being truly remarkable.

Stay curious. Re-educate yourself & your staff in your chosen field.then forget it all & start again! Audiences will return to reframe their own thinking and you will not only stand out in the crowd - you will control the crowd!

Is Your Business Lacking That Extra 'Pop' To
Make It Stand Out?

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That's what Ben's brand new book, 'Sleeping Your Way to The Top in Business' is all about. It contains over 290 pages of Marketing GOLD that will prevent customers from passing you by once and for all!

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Posted by Ben Angel on 8th July, 2010 | Comments | Trackbacks
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Boost Your Profile & Your Profits

Is Your Business Getting Lost in The Crowd?

BRAND BLOCK #1: I'm judging my Business based upon what others in my industry are doing

BRAND BLOCK #2: I'm holding myself back by being stubborn

BRAND BLOCK #4: I don't like attracting attention and am afraid to rock the boat

BRAND BLOCK #6: I'd rather be LIKED than be effective

BRAND BLOCK #7: I KNOW I'm way more interesting than YOU or them or anybody else.

Is Your Business Lacking That Extra 'Pop' To
Make It Stand Out?

Trackbacks

Comments

Post a Comment

Archives

Tags

Boost Your Profile & Your Profits

Is Your Business Getting Lost in The Crowd?

BRAND BLOCK #1: I'm judging my Business based upon what others in my industry are doing

BRAND BLOCK #2: I'm holding myself back by being stubborn

BRAND BLOCK #4: I don't like attracting attention and am afraid to rock the boat

BRAND BLOCK #6: I'd rather be LIKED than be effective

BRAND BLOCK #7: I KNOW I'm way more interesting than YOU or them or anybody else.

Is Your Business Lacking That Extra 'Pop' To Make It Stand Out?

Trackbacks

Comments

Post a Comment

Archives

Tags

Is Your Business Lacking That Extra 'Pop' To
Make It Stand Out?