Industry Domination Insights Blog - By Ben Angel

Are You Failing to Connect with Prospective Customers

Cyndi Lauper and Lady Gaga have no problem energetically engaging their audiences, do you?

Are you failing to connect with prospective customers? You could be missing out on a key ingredient - energetic engagement.

Energetic engagement underpins the way we interact and engage with one another and takes things to a whole new level. It provides a contextual current to sweep your prospects up in and carry them along to the final destination of making a purchase.

Each member of staff in your business (or it could be just you) brings various elements to the table, i.e.: Skills, Insight, Attitude, Integrity, Personality, Experience and Care & Attention to Detail.  

The missing ingredient that is also brought but not always discussed due to its somewhat more esoteric nature, is the intangible yet highly influential underlying bedrock of positive and negative energy.

This energy is produced by the emotional currents, ebbing and flowing in each individual's life. Currents of negative energy or thought in the personal lives of your staff or customers will naturally affect how they interact with one another: how they do their work or make their purchasing decisions.  

Each interaction you engage in is like a chemical experiment: energy is getting swapped constantly - for good or bad, better or worse, like it or not. If you are feeling anxious, stressed, depressed or even hurt, the person you are interacting with may experience those same feelings without consciously realising or understanding why.  

They may even go to great lengths to withdraw themselves from the conversation to get away from you or your team without being able to put their finger on the reason. What they will remember is that for some reason they don't feel good around you.

Check your energy levels at the door and positively, energetically engage your customers on a sliding scale to create a memorable experience. Be the source from which they feel good and they will keep coming back to you over and over again. 


Are Your Customer Interactions Memorable Or Are They
Turning to Your Competitors?

That's what Ben's brand new book, 'Sleeping Your Way to The Top in Business' is all about. It contains over 290 pages of Marketing GOLD that will see you and your team become HIGHLY influential overnight!  Click Here to Grab Your Copy Today!

Posted by Ben Angel on 15th July, 2010 | Comments | Trackbacks
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