Boost Your Profile & Your Profits

Are Your Customers Drying Up?

Be careful how you throw your intellectual weight around, although Homer shouldn't have an issue.

Are your customers drying up? Are you failing to convert prospects? Are your teams not asserting influence over the customers buying decisions?

If so, you could have a problem.

Human's are emotional creatures and must be treated as such. We each posses the ability to impact others on a deep neurological level when we address key emotional needs.

One of the first emotions that your business should communicate is an empathetic acceptance and understanding of your target markets concerns.

You need to create a safe brand experience so that your customers feel able to ask every question, however serious or dumb they feel it to be. It should go that without saying that you must never laugh at a customer's question.

Nobody refers a business on to others that make them feel stupid. So whenever you or your staff are tempted to throw your intellectual weight around, remember that you're potentially trading thousands of dollars in lost revenue for a split second's selfish little ego boost.

On a scale from 0-10, how do you feel you and your team provoke feelings of being accepted and trusted within your target market?

Answer that, and you'll answer why your customers may be drying up.


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Posted by Ben Angel on 15th July, 2010 | Comments | Trackbacks
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