Boost Your Profile & Your Profits

Coco Chanel Would Turn In Her Grave!

You're not going out looking like that, over my dead body! Oh, wait!

Would Coco Chanel turn in her grave if she saw what you and your staff were wearing in front of prospective customers?

Quite a sobering question - but a question that must be asked nonetheless.

If your staffs professional presentation leaves little to be desired, they look scruffy, their hair is untidy and their clothes are ill fitting and out of date then it may be time to implement a dress code or revisit the one you currently have.

Unprofessional attire costs businesses thousands of dollars every year. Customers fail to take team members seriously and choose to purchase elsewhere based on their initial impressions of you and your team.

Among other things, your choice of attire indicates"

• your status;
• how seriously you take yourself;
• how seriously you take your business;
• how seriously you take the other people you are meeting with;
• whether or not you are the sort of person others want to be associated with as a customer or a colleague.

At the end of the day YOU are the product and your clothes are the wrapping (as are your team) that represent the overall business brand as a whole and the individual personal brands within the organisation. Fail to impress and you will fail to convert clients.

Set standards for your own work environment for;

• well groomed hair;
• clean finger nails;
• polished shoes;
• neatly ironed shirts;
• up-to-date clothes;
• and a high standard of personal hygiene, including managing body odor and bad breathe effectively.
  

Make it incredibly clear to your employees that unprofessional presentation 'will not be accepted' and more attention to detail must be paid - after all, it could be costing your company more than what you might realise!?


Unsure If Your Dress Code Is Up To Scratch?

Ben's brand new book, 'Sleeping Your Way to The Top in Business' will teach you how to dress step-by-step for varying industries and what to wear to instil confidence and credibility - for you and your teams. Intrigued?

Click Here to Grab Your Copy Today!

Posted by Ben Angel on 15th July, 2010 | Comments | Trackbacks
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