The 2 Major Reasons Why Customers Aren't Buying From You

Are your sales lack-lustre?

Ouch!

It's a big statement to make but is it true?

Are your sales lacking? 

If customers aren't buying from you then who are they buying from?

Your competitors of course but 'why' is the question that we need to answer and quick - it could be costing you thousands!

What do your competitors do that you don't? How are they seducing them that you aren't? But most importantly what can you do about it today to turn it all on its head and forget that your competitors even existed?

The great news is that you don't even have to focus on your competitors, instead you need to turn your attention inward.

Confronting, maybe, but necessary? Absolutely.

Here's how to win more customers and put your best foot forward and it comes in two easy to follow steps. Read closely, hell! Pin it to the wall so you never ever forget it.


1. Your Brand Relationship

A client business relationship is defined as an exchange of money and/or time in return for a product or service. The crucial element that many businesses miss out on however - is that every single prospective customer is also purchasing an experience with and of your organization.

If the initial exchange is disjointed or disconnected, they've already dumped you before you've even dated. The profitability of your business relies on the profitability of your customer relationships and the 'experience' that you and your staff deliver.

To ramp up your appeal, implement some of these key customer relation strategies:

'Touch' your customers on a regular bases (at least once every three months), this can be via regular email campaigns, a telephone call to check satisfaction levels or even to follow up to find out why they didn't purchase from you and how you can potentially assist them in the future. 

This indicates to them that you are serious about high levels of customer service and that you will do whatever it takes to win their business because you 'believe' in what you offer. Passion provides proof of quality - shift them emotionally and you will shift them to purchase.

Also, assign yourself and/or your staff a few key clients to personally 'fluff' and take care of. We all want to feel special. As soon as a prospect walks through your door, visits your website or engages with you on social media - you must make them feel important and that their issues are at the core of your concerns as a business. A personally assigned individual to assist them will demonstrate the 'wow' factor and you will have them falling
to their knees in love with you. 


2. 'Your' Customer Relationship

The second level of relationship that any client has is with YOU directly (you as an individual). I call this relationship '1 to many' as it is the way in which you provide your consumers with a slice of your own unique self
(personality). Ideally this will be a quality familiar (something that speaks to them on an emotional level) yet also aspirational (something they yearn to be associated with or emulate) i.e. Louis Vuitton.

To achieve this, position yourself or a spokesperson for the business as the marketplace expert on a specific key area relevant to your industry. This works by;

• Making you less of a player and more exclusive and desirable, thereby driving your prices up (if you are in a service based business particularly);
• It attracts people to you because you're confident, upfront and they know that you will always tell it like it isbut always, always to their benefit;
• You build your reputation which builds social proof which equals positive word-of-mouth.

Establishing sound communication channels through which you build your business and market brand may include; blogging, books, e-books, articles, television, radio, print and of course newsletters and social media.

Communicate consistently across the platforms that your audience utilises most and instead of them purchasing from your competitors - they will purchase from you 'because' you are no longer just 'another' face in the crowd, you and your business are perceived as the 'who's who' of your industry and the only ones to turn to when in need.

Educate your consumers on how to use your products and services and overcome their challenges and they will be like putty in your hands.

That my friend is why customers are purchasing from your competitors instead of you - it's up to you to change it. As soon as you do, you won't even notice that your competitors even exist because your customer service experience will be far superior to theirs, they will be the ones wondering where all the customers have gone!

Ever wonder why your sales are lack-lustre? 

Keep thinking that your luck will change? The cold hard truth is that it won't unless you take immediate action and learn the key formulas for attracting and seducing more customers. The game plan has changed and you must change with it.

That's what Ben's book 'Sleeping Your Way to The Top in Business' is all about. It contains over 290 pages of step-by-step practical marketing strategies that will see you and your team get more sales on and offline. 

Click here to grab your copy today plus receive over $400 worth of bonuses with every purchase! Offer only for a limited time.
 

Posted by Ben Angel on 5th August, 2010 | Comments | Trackbacks
Tags:

The trackback URL for this page is http://www.benangel.com.au/trackback?post=24903283

Trackbacks

There are no trackbacks for this post

Comments

There are no comments for this post

Post a Comment

HTML is not allowed in comments, http://... will be automatically linked.